Making an infomercial can be an exciting venture. Direct response marketing is a lucrative industry. the formula that direct response advertising has used is the advertising equivalent to Colonel Sanders' famed KFC recipe. According to MSNBC, direct response advertising enjoys $91 billion dollars in profit per year. With the proper infomercial production and infomercial scriptwriting, infomercial advertising can result in an undeniable success. Most of the direct response marketing companies use the following tactics in order to score a successful direct response marketing attempt.
It's all about the pitches. Infomercial scriptwriting offers some of the most psychologically compelling sales tactics to date. Here are just a few common examples of pitches that are used in infomercials.
"Would you pay..." The speaker then lists an outrageous list of prices and finally, the down-to-earth cost of the product that they are attempting to sell
"But wait! There's more..." After pitching one deal, the host mentions another deal that's even better
"Supplies are limited..." Through using the law of scarcity, infomercials are preying on the human nature to want something that is rare and in high demand
