Infomercials generate approximately $92 billion dollars per year (Source: MSNBC).
Therefore, making an infomercial is an extremely lucrative venture for all those who are involved. There is even a channel dedicated to direct response marketing (a.k.a. infomercials). This is known as the direct response media buying Home Shopping Network. Direct response advertising is a great way to expose viewers to your product through an already existing framework. Unless the commercial is on the home shopping network, most direct response advertising occurs between the hours of 2 a.m. to 6 a.m. Also, direct response advertising takes up the duration of a typical show's time slot, which can be from 30 minutes to an entire hour. Infomercial script writing often contains similar pitches.
An example of a familiar pitch is the following: "Would you pay..." which follows with a list of outrageous costs and ends with the product's actual cost which- to the expected relief of the viewer- is much less than the previously listed outrageous costs.
Also, direct response advertising hires familiar faces, typically of celebrities, to provide testimonials or pitch to the viewers. The viewers then trust the infomercial and soon the actual product itself.
With powerful pitches and a program designed to gain the trust of the viewer, it's no wonder why direct response marketing makes billions per year.
