making an infomercial, infomercial advertisingAnyone who has taken a Communication 100 class knows a bit about the importance of perception and what makes people take notice. Understanding what people pay attention to will make direct response marketing much easier. First off, people pay more attention to those things with large size. That is why tall people have more commonly been successful in business. When making an infomercial keep size in mind when it comes to who the host will be and how the product is shown.

The next important factor of perception is movement. Using non-verbal hand gestures to hammer home what is being said is a necessary part of making an infomercial. You have probably never seen infomercial advertising with a host that is stiff as a board. Just take a look at Billy Mayes, his arms are always swinging around to gain viewer attention.

Then we come to intensity of sound. People pay more attention to those things that are loud. This is apparent in some infomercial advertising that blasts out of the speakers when the other commercials or shows are not as loud. When making an infomercial do not go over the top with how loud the audio is or it will turn viewers off.