Kanye West, famed Chicago rapper and producer decided to create an infomercial advertising spoof to help garner some media attention. While the video above is a spoof on infomercial production, it goes to show that even when used as a joke infomercials are an effective way to gain branding exposure.

If I am not mistaken the direct response advertising spoof is for Absolut Vodka along with for his own personal gains. Being creative in marketing and advertisement is the only way to be successful in the field. While you may not be using the video above as guidelines for advertisement production, it will give you tips on how not to make a hokey infomercial.  

Direct response marketing works and as the sane goes “The highest honor is imitation” and as we saw in this clip, the infomercial is still as powerful as it was in the 80’s. Keep this in mind when you decide to go public with your product or service. Were you able to take anything from this direct response advertising spoof? Kanye has achieved so much in part from his continued creativity.