direct response marketing, infomercial advertising

As TV audiences shrink and more and more consumers get their news and entertainment from the Internet or from DVR systems that allow them to skip commercials, advertisers are turning to direct response marketing or infomercials in various forms, including webcasts and direct response advertising that is broadcast on a closed network inside a store or other business. Already, there's a Pharmacy Network where pharmacies have video monitors inside stores narrowcasting infomercials and other advertising to a captive audience of consumers waiting to get their prescriptions filled, with nothing to do except stare at the video screen above them. That sounds like an ideal way to capture market share and keep customers informed about new products and services, special sales and discounts and advances in fields like medicine and pharmacies. In our media-saturated age it becomes harder and harder to get people's attention so I think that narrow-casting to specific businesses just makes sense. I think another good market for direct response marketing broadcasts is in the auto repair and tire service industries. Often customers are stuck at their local tire store for extended periods as they get new tires put on or get their wheels balanced, so why not put in televisions broadcasting direct response marketing ads in the waiting rooms instead of giving them free content like a football game or a golf match to watch. Since business basically have these people confined to a small space with nothing to do, why not turn that time into a profit center for the business by getting paid for broadcasting another company's infomercials, or intersperse your own company's ads with ads for related products like tires, rims, auto car products and the like.
        Another point: You can use the infomercial advertising being broadcast on the screens to make the point that your tire store is the best in terms of value, service and convenience. Since most people will have nothing to do while they're waiting unless they had the foresight to bring a book or a magazine to look at, you would probably have their full attention, as long as your infomercials were at least somewhat fun, entertaining and had some visual style. If you've got a business that you want to promote, but you don't want to buy expensive advertising time on broadcast or cable television, you might have better luck using narrowcasting within the confines of your own business. That way you can do your own infomercial advertising during all of your business hours and it won't cost much, just the cost of getting your infomercial made and then running it constantly on a closed circuit TV system. If you like that idea, then you might want to check out website: www.marcummedia.com. Marcum Media has the experience and skills necessary to make your direct response advertising effective and profitable. The future of infomercial advertising has everything to do with creating targeted networks at your point of sale. Think about it.